Mark Luckie, manager of news and journalism at Twitter, shares tips for journalists who use the social media tool. The video was produced by SPJ DePaul’s Ryann Rumbaugh.
The chapter taught the 15 students in the program how to use their accounts to connect with publications, news organizations, colleges and universities.
Chapter members shared much of the insight they learned from Mark Luckie, manager of journalism and news at Twitter, at a seminar with SPJ DePaul and the Sun-Times on Jan. 23. The presentation also covered Twitter etiquette, how to use hashtags, and the importance of a strong and unique bio.
Journalists can’t use Twitter as a promotional “one-way street” but rather to engage with followers and develop sourcing as part of well-rounded reporting and editing, said Mark Luckie, manager of news and journalism for Twitter.
Luckie spoke Jan. 23 to Chicago Sun-Times staff and DePaul University journalism students and faculty as part of SPJ DePaul’s joint venture with the Sun-Times to develop social media training in the newsroom and classroom.
Luckie, who authored “The Digital Journalist’s Handbook” and founded the blog 10000words, guided the 70-plus in attendance through the fundamentals of setting up an account, tracking engagement, embedding tweets, using Twitter’s API and third-party tools, and sourcing and organizing a Twitter feed through by using lists. The professional and student journalists live-tweeted the event at #spjtwitter and the Sun-Times live-streamed it for staff who couldn’t attend.
— Matthew Schwerha (@MatthewSchwerha) January 24, 2013